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Case Studies

Proven Results for Tourism Brands

Explore how we have helped hotels, destinations, tour operators, and attractions achieve measurable growth through strategic digital marketing.

Digital Tourism Group is a Coaley Peak® agency
Azure Coast Resort & Spa
Hotels & Resorts

Azure Coast Resort & Spa

34% Increase in Direct Bookings

A comprehensive digital transformation for this luxury Mediterranean resort, combining CRM overhaul, email automation, and influencer collaborations to shift revenue from OTA-dependent to direct-channel dominant.

34%
Direct Booking Growth
£180K
Revenue Generated
18%
OTA Dependency Reduction
Visit Northern Highlands
Destinations

Visit Northern Highlands

45K New Visitors in First Year

Launched a multi-channel destination marketing campaign for an emerging Scottish highlands region, leveraging influencer content, SEO-driven copywriting, and targeted email journeys to drive international awareness.

45K
New Annual Visitors
120%
Website Traffic Increase
280K
Social Impressions
Horizon Adventure Tours
Tour Operators

Horizon Adventure Tours

28% Revenue Growth in 18 Months

Redesigned the entire digital presence and booking funnel for this adventure tour operator, implementing a new e-commerce strategy, conversion-optimised web design, and automated post-booking nurture sequences.

28%
Revenue Growth
1.8x
Conversion Rate Lift
22%
Cart Abandonment Reduction
Pacific Winds Airlines
Airlines

Pacific Winds Airlines

£320K Attributed Revenue from Email

Built a sophisticated email marketing programme for this regional airline, with dynamic pricing triggers, loyalty tier campaigns, and destination-specific inspiration series that drove measurable ticket sales.

£320K
Email Revenue
32%
Open Rate Average
2.4x
Email ROI
Majestic World Theme Parks
Attractions

Majestic World Theme Parks

1.4x Season Pass Sales Growth

Developed an integrated marketing strategy for a major theme park group, combining influencer family-creator collaborations, email lifecycle campaigns, and a complete CRM migration to drive repeat visitation.

1.4x
Season Pass Growth
32%
Repeat Visit Rate
180K
Campaign Reach
Coral Bay Collection
Hotels & Resorts

Coral Bay Collection

Revenue Audit Unlocked £85K in Savings

Conducted a comprehensive revenue audit for this boutique hotel collection, identifying technology redundancies, optimising distribution channels, and restructuring the marketing tech stack for efficiency.

£85K
Annual Savings Identified
34%
Tech Stack Cost Reduction
22%
RevPAR Improvement

Aggregate Results

The combined impact of our work across all client engagements.

100+
Clients Served
40+
Countries Reached
2.1x
Average Client ROI
24/7
Availability

Ready to Be Our Next Success Story?

Schedule a consultation to discuss how we can deliver similar results for your tourism brand.

Digital Tourism Group is a Coaley Peak® agency