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CRM Solutions

CRM Solutions for Tourism & Hospitality

We implement and optimise CRM platforms tailored for hospitality and tourism workflows. From guest journey mapping to loyalty program integration, we build systems that turn one-time visitors into lifelong advocates.

Digital Tourism Group is a Coaley Peak® agency
35%
Average increase in repeat bookings
40%
Reduction in manual follow-up time
22%
Improvement in guest satisfaction scores
2.8x
ROI within first 12 months
Stephen Grindley
Stephen Grindley
Director

Interested in our crm solutions services? Stephen oversees all client engagements personally — reach out to discuss how we can help.

What We Deliver

Comprehensive CRM Solutions Capabilities

Centralise guest data, automate follow-ups, and nurture leads from first touch to repeat booking.

Guest journey mapping & segmentation
Automated booking follow-ups & win-back campaigns
Loyalty program design & integration
Revenue attribution dashboards
Multi-property data unification
PMS & OTA data synchronization
Guest preference tracking & personalisation
Lifecycle marketing automation
Why Choose Us

The DTG Advantage

Purpose-built solutions for tourism and hospitality brands that deliver measurable business outcomes.

01

360° Guest Profiles

Unify data from PMS, booking engines, email, social, and on-property interactions into a single guest view that powers personalised marketing.

02

Automated Lifecycle Marketing

Trigger the right message at the right time — from pre-arrival excitement to post-stay review requests and re-booking nudges.

03

Revenue Attribution

Know exactly which campaigns, channels, and touchpoints drive bookings. Our dashboards connect marketing spend to revenue with precision.

04

Loyalty That Works

Design and implement loyalty programs that increase repeat bookings and direct channel preference over OTAs.

Coaley Peak
A Coaley Peak® agency
ISO 9001 & 27001 certified · Cheltenham, UK
About Coaley Peak®
Our Process

How We Work

A proven, structured approach that delivers results efficiently and transparently.

Audit & Discovery

We audit your current guest data landscape, identify gaps, and map your ideal guest journey from awareness to advocacy.

Platform Selection & Setup

Based on your needs, we select and configure the right CRM platform — integrating with your PMS, booking engine, and marketing tools.

Data Migration & Enrichment

We migrate existing guest data, clean and deduplicate records, and enrich profiles with behavioral and preference data.

Automation & Optimisation

We build automated workflows, train your team, and continuously optimise based on performance data and guest feedback.

Packages

CRM Solutions Packages

Transparent, productised packages designed for tourism and hospitality brands of every size.

CRM Essentials

Perfect for single properties getting started with guest relationship management.

£1,500per month
  • CRM platform setup & configuration
  • Guest data import & cleansing
  • 3 automated email workflows
  • Monthly performance report
  • Basic guest segmentation
Get Started
Most Popular

CRM Professional

For established properties ready to scale their guest engagement strategy.

£3,500per month
  • Everything in Essentials
  • Advanced guest segmentation & scoring
  • 10 automated workflows
  • PMS & booking engine integration
  • Loyalty programme design
  • Bi-weekly strategy calls
  • Revenue attribution dashboard
Get Started

CRM Enterprise

Full-service CRM management for hotel groups and multi-property portfolios.

Customtailored pricing
  • Everything in Professional
  • Multi-property data unification
  • Custom API integrations
  • Dedicated CRM strategist
  • Advanced analytics & BI reporting
  • 24/7 priority support
  • Quarterly business reviews
Get a Quote

All packages are customisable. Prices are exclusive of VAT for UK/EU clients. Other markets may be subject to local taxes. Contact us for a tailored proposal.

FAQ

Frequently Asked Questions

Common questions about our crm solutions services.

We're platform-agnostic and work with Salesforce, HubSpot, Revinate, Cendyn, and custom solutions. We recommend the best fit based on your property size, budget, and existing tech stack.
Typical implementations take 8-12 weeks for a single property and 12-20 weeks for multi-property groups. This includes discovery, setup, data migration, automation building, and team training.
Yes. We have experience integrating with Opera, Mews, Cloudbeds, Guesty, and most major PMS platforms. We build custom API integrations when needed.

Still have questions?

Contact our team
Specialised Services

CRM Solutions Specialisations

Explore our focused crm solutions services tailored for tourism and hospitality brands.

Ready to Transform Your CRM Solutions?

Let our tourism marketing specialists show you how our crm solutions solutions can drive measurable results for your brand.

Digital Tourism Group is a Coaley Peak® agency