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Revenue Audit

Hotel Revenue Audit & Direct Booking Strategy

Independent hotels and hotel groups are losing thousands to excessive OTA commissions — often 15-25% per booking. Our revenue audit service identifies exactly where you're losing money and builds a data-driven strategy to shift bookings to your direct channels, recapture margin, and build sustainable revenue growth.

Digital Tourism Group is a Coaley Peak® agency
£4.2M
OTA commissions saved for clients annually
38%
Average increase in direct booking share
22%
Average reduction in cost per acquisition
156%
Average ROI on audit engagement
Stephen Grindley
Stephen Grindley
Director

Interested in our revenue audit services? Stephen oversees all client engagements personally — reach out to discuss how we can help.

What We Deliver

Comprehensive Revenue Audit Capabilities

Comprehensive revenue audits that identify commission leakage and build strategies to maximise direct bookings.

Full revenue & distribution channel audit
OTA commission analysis & benchmarking
Direct booking channel optimisation
Rate parity monitoring & enforcement
Best-rate guarantee program design
Metasearch strategy (Google Hotel Ads, Trivago)
Guest acquisition cost analysis
Revenue management consulting
Why Choose Us

The DTG Advantage

Purpose-built solutions for tourism and hospitality brands that deliver measurable business outcomes.

01

Reduce OTA Dependency

We typically help hotels shift 20-40% of OTA bookings to direct channels within 12 months — saving hundreds of thousands in commissions annually.

02

True Cost Visibility

Most hotels don't know their real cost of acquisition per channel. Our audit reveals the true cost of every booking across every channel.

03

Rate Integrity

We monitor and enforce rate parity across all channels, ensuring your direct channel always offers the best value proposition.

04

Sustainable Revenue Growth

Not just cost-cutting — we build revenue strategies that grow your top line while improving margins through better channel mix.

Coaley Peak
A Coaley Peak® agency
ISO 9001 & 27001 certified · Cheltenham, UK
About Coaley Peak®
Our Process

How We Work

A proven, structured approach that delivers results efficiently and transparently.

Revenue Audit

We conduct a forensic analysis of your revenue streams, channel mix, commission costs, booking patterns, and guest acquisition costs across every distribution channel.

Opportunity Identification

We quantify the revenue leakage — exactly how much you're losing to excessive commissions, rate disparity, and inefficient distribution.

Strategy & Roadmap

We build a prioritised roadmap with specific tactics to increase direct bookings, optimise channel mix, and recapture margin.

Implementation & Tracking

We implement the strategy across your website, booking engine, CRM, and marketing channels — with monthly reporting on channel shift and commission savings.

Packages

Revenue Audit Packages

Transparent, productised packages designed for tourism and hospitality brands of every size.

Essentials Audit

Focused revenue and distribution analysis for independent properties.

£3,500one-off
  • Channel mix analysis
  • OTA commission benchmarking
  • Rate parity assessment
  • Direct booking review
  • Executive summary & recommendations
Get Started
Most Popular

Comprehensive Audit

In-depth revenue audit with implementation roadmap and ongoing support.

£7,500one-off + 3 months support
  • Everything in Essentials
  • Full distribution audit
  • Guest acquisition cost analysis
  • Competitor benchmarking
  • Detailed implementation roadmap
  • 3 months of advisory support
  • Monthly progress tracking
Get Started

Portfolio Audit

Multi-property revenue transformation programme for hotel groups.

Customtailored pricing
  • Everything in Comprehensive
  • Multi-property analysis
  • Group-level strategy
  • Dedicated revenue strategist
  • Ongoing implementation support
  • Quarterly business reviews
  • Executive dashboards
Get a Quote

All packages are customisable. Prices are exclusive of VAT for UK/EU clients. Other markets may be subject to local taxes. Contact us for a tailored proposal.

FAQ

Frequently Asked Questions

Common questions about our revenue audit services.

Most independent hotels pay 15-25% commission per OTA booking. For a hotel doing $2M in OTA revenue, that's $300K-$500K in commissions annually. Our audit quantifies exactly how much you can recapture.
No. We don't advocate cutting OTAs entirely — they're valuable for discovery. Our strategy is about optimizing the mix: using OTAs for awareness while converting guests to direct channels for repeat bookings.
Quick wins (rate parity enforcement, website CRO) show results within 30 days. Full channel shift typically takes 6-12 months to reach its potential, with measurable progress monthly.
Both. We work with independent boutique hotels, regional groups, and international chains. Our approach scales — we've audited portfolios from 1 to 200+ properties.

Still have questions?

Contact our team
Specialised Services

Revenue Audit Specialisations

Explore our focused revenue audit services tailored for tourism and hospitality brands.

Ready to Transform Your Revenue Audit?

Let our tourism marketing specialists show you how our revenue audit solutions can drive measurable results for your brand.

Digital Tourism Group is a Coaley Peak® agency