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Email Marketing

Email Marketing for Tourism & Travel Brands

From seasonal promotions to automated drip sequences, we craft email programs that cut through inbox noise and drive measurable revenue. Our tourism-specific expertise means every campaign is optimised for the unique booking cycle of travel.

Digital Tourism Group is a Coaley Peak® agency
£42
Average ROI per £1 spent on email
38%
Average open rate for our tourism clients
28%
Average increase in email-driven revenue
100+
Tourism brands served
Stephen Grindley
Stephen Grindley
Director

Interested in our email marketing services? Stephen oversees all client engagements personally — reach out to discuss how we can help.

What We Deliver

Comprehensive Email Marketing Capabilities

Drive direct bookings with personalised campaigns that inspire wanderlust and convert lookers into bookers.

Seasonal campaign strategy & calendar planning
Dynamic content personalisation
A/B testing & send-time optimisation
Automated drip sequences & triggers
Deliverability monitoring & optimisation
List hygiene & segmentation strategy
Revenue per email tracking
Template design & responsive coding
Why Choose Us

The DTG Advantage

Purpose-built solutions for tourism and hospitality brands that deliver measurable business outcomes.

01

Inspire & Convert

Our emails don't just inform — they transport. Rich imagery, compelling copy, and strategic CTAs that make readers reach for their credit cards.

02

Hyper-Personalisation

Dynamic content blocks that change based on guest preferences, booking history, travel dates, and behavioral signals.

03

Revenue Attribution

Track every dollar back to every email. Our attribution models account for the longer booking windows typical in travel.

04

Deliverability Expertise

Tourism brands face unique deliverability challenges. We maintain best-in-class inbox placement rates across all major ISPs.

Coaley Peak
A Coaley Peak® agency
ISO 9001 & 27001 certified · Cheltenham, UK
About Coaley Peak®
Our Process

How We Work

A proven, structured approach that delivers results efficiently and transparently.

Audit & Strategy

We audit your current email program, analyse engagement metrics, and develop a strategic roadmap aligned with your booking calendar.

Design & Build

Our designers create stunning, mobile-first templates that showcase your property or destination while our writers craft converting copy.

Automate & Test

We build automated sequences for every stage of the guest journey and rigorously A/B test subject lines, content, and send times.

Analyse & Optimise

Monthly performance reviews with actionable insights. We continuously refine segmentation, content, and timing for maximum ROI.

Packages

Email Marketing Packages

Transparent, productised packages designed for tourism and hospitality brands of every size.

Email Starter

Essential email marketing for tourism brands building their programme.

£1,200per month
  • 4 campaigns per month
  • Template design & coding
  • List management & hygiene
  • Basic A/B testing
  • Monthly performance report
Get Started
Most Popular

Email Growth

Comprehensive email marketing with automation and personalisation.

£2,800per month
  • 8 campaigns per month
  • 5 automated sequences
  • Dynamic content personalisation
  • Advanced segmentation
  • Revenue attribution tracking
  • Bi-weekly strategy calls
  • Deliverability monitoring
Get Started

Email Performance

Full-service email department for high-volume tourism brands.

£5,500per month
  • Unlimited campaigns
  • Unlimited automations
  • Dedicated email strategist
  • Custom template library
  • Advanced analytics suite
  • Send-time optimisation
  • Priority support & weekly calls
Get Started

All packages are customisable. Prices are exclusive of VAT for UK/EU clients. Other markets may be subject to local taxes. Contact us for a tailored proposal.

FAQ

Frequently Asked Questions

Common questions about our email marketing services.

We work with Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Revinate, and most major ESPs. We'll recommend the best platform based on your needs and budget.
Most clients see measurable improvements within the first 30 days. Significant revenue increases typically materialise within 60-90 days as automations and optimisations compound.
Yes. Our in-house team handles everything — strategy, design, copywriting, coding, and deployment. We become your full email marketing department.

Still have questions?

Contact our team
Specialised Services

Email Marketing Specialisations

Explore our focused email marketing services tailored for tourism and hospitality brands.

Ready to Transform Your Email Marketing?

Let our tourism marketing specialists show you how our email marketing solutions can drive measurable results for your brand.

Digital Tourism Group is a Coaley Peak® agency