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E-Commerce Strategy

E-Commerce & Commercial Strategy for Tourism

Tourism e-commerce is unique — high-value transactions, long consideration cycles, and complex inventory. We design commercial strategies that maximise revenue per visitor, increase direct bookings, and reduce dependency on third-party channels.

Digital Tourism Group is a Coaley Peak® agency
28%
Average increase in direct bookings
18%
Improvement in booking conversion rate
100+
E-commerce projects delivered
34%
Average reduction in OTA commission costs
Stephen Grindley
Stephen Grindley
Director

Interested in our e-commerce strategy services? Stephen oversees all client engagements personally — reach out to discuss how we can help.

What We Deliver

Comprehensive E-Commerce Strategy Capabilities

Maximise revenue per visitor with conversion-optimised booking flows and commercial strategies.

Booking engine optimisation & UX audit
Dynamic pricing strategy & implementation
Ancillary revenue program design
Conversion rate optimisation (CRO)
A/B testing & multivariate testing
Revenue management consulting
Direct channel strategy
Upsell & cross-sell automation
Why Choose Us

The DTG Advantage

Purpose-built solutions for tourism and hospitality brands that deliver measurable business outcomes.

01

Higher Conversion Rates

Our CRO specialists identify and fix friction points in your booking flow, typically improving conversion rates by 15-35%.

02

Direct Booking Growth

We build strategies that shift bookings from high-commission OTAs to your direct channels, saving thousands in commissions.

03

Ancillary Revenue

Unlock revenue beyond the room with strategically designed upsell programs for spa, dining, experiences, and upgrades.

04

Data-Driven Pricing

Dynamic pricing strategies informed by demand data, competitive intelligence, and booking patterns unique to your market.

Coaley Peak
A Coaley Peak® agency
ISO 9001 & 27001 certified · Cheltenham, UK
About Coaley Peak®
Our Process

How We Work

A proven, structured approach that delivers results efficiently and transparently.

Commercial Audit

We analyse your entire commercial operation — booking flow, pricing, distribution, and revenue management practices.

Strategy Development

We build a comprehensive commercial strategy covering pricing, distribution, direct channel optimisation, and ancillary revenue.

Implementation

Our team implements changes across your booking engine, website, and distribution channels with minimal disruption.

Performance Management

Ongoing testing, analysis, and optimisation to ensure your commercial strategy adapts to market changes and continues to deliver.

Packages

E-Commerce Strategy Packages

Transparent, productised packages designed for tourism and hospitality brands of every size.

Commercial Audit

One-off deep-dive into your booking flow and commercial performance.

£4,500one-off
  • Full booking funnel audit
  • Conversion rate analysis
  • OTA commission benchmarking
  • Competitor pricing review
  • Prioritised recommendations report
Get Started
Most Popular

Revenue Growth

Ongoing optimisation of your commercial strategy and booking performance.

£3,500per month
  • Monthly CRO testing programme
  • Dynamic pricing support
  • Direct booking campaigns
  • Upsell & cross-sell automation
  • Rate parity monitoring
  • Monthly performance reviews
  • Dedicated strategist
Get Started

Revenue Transformation

End-to-end commercial transformation for ambitious tourism brands.

Customtailored pricing
  • Everything in Revenue Growth
  • Booking engine redesign
  • Ancillary revenue programme
  • Advanced analytics & BI
  • Distribution channel strategy
  • Weekly strategy sessions
  • Executive reporting
Get a Quote

All packages are customisable. Prices are exclusive of VAT for UK/EU clients. Other markets may be subject to local taxes. Contact us for a tailored proposal.

FAQ

Frequently Asked Questions

Common questions about our e-commerce strategy services.

We use a combination of rate parity monitoring, best-rate guarantee messaging, loyalty incentives, retargeting, and UX optimisation to make your direct channel the most attractive booking option.
Yes. We optimise within your current booking engine (SynXis, SiteMinder, Cloudbeds, etc.) and recommend a switch only when the current platform fundamentally limits growth.
Most clients see a 3-5x return on investment within the first 6 months, driven primarily by improved conversion rates and reduced OTA commissions.

Still have questions?

Contact our team
Specialised Services

E-Commerce Strategy Specialisations

Explore our focused e-commerce strategy services tailored for tourism and hospitality brands.

Ready to Transform Your E-Commerce Strategy?

Let our tourism marketing specialists show you how our e-commerce strategy solutions can drive measurable results for your brand.

Digital Tourism Group is a Coaley Peak® agency