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OTA & Channel Management

OTA & Channel Management for Hotels

Managing multiple OTAs and distribution channels is complex and time-consuming. We help hotels and accommodation providers optimise their presence across Booking.com, Expedia, Airbnb, and other platforms — while maintaining rate integrity and maximising visibility without over-reliance on any single channel.

Digital Tourism Group is a Coaley Peak® agency
24%
Average increase in OTA conversion rate
15%
Improvement in OTA search ranking
98.5%
Rate parity compliance achieved
35+
Properties under active management
Stephen Grindley
Stephen Grindley
Director

Interested in our ota & channel management services? Stephen oversees all client engagements personally — reach out to discuss how we can help.

What We Deliver

Comprehensive OTA & Channel Management Capabilities

Optimise your OTA listings, streamline distribution, and maintain rate parity across every booking channel.

OTA listing optimisation (content, photos, descriptions)
Channel manager setup & configuration
Rate parity monitoring & enforcement
Inventory & availability management
OTA ranking & visibility improvement
Review response strategy & management
Promotion & deal programme management
Distribution channel mix analysis
Why Choose Us

The DTG Advantage

Purpose-built solutions for tourism and hospitality brands that deliver measurable business outcomes.

01

Optimised Listings

We optimise every element of your OTA listings — from titles and descriptions to photos and amenity tags — to improve search ranking and conversion rates.

02

Streamlined Distribution

A properly configured channel manager eliminates overbookings, reduces manual work, and ensures rates and availability are always accurate across every platform.

03

Rate Integrity

We monitor rate parity across all channels and flag disparities immediately, protecting your direct booking strategy and OTA relationships.

04

Strategic Channel Mix

Not all OTAs are equal. We analyse performance by channel and help you allocate inventory strategically to maximise revenue and minimise commission costs.

Coaley Peak
A Coaley Peak® agency
ISO 9001 & 27001 certified · Cheltenham, UK
About Coaley Peak®
Our Process

How We Work

A proven, structured approach that delivers results efficiently and transparently.

Channel Audit

We audit your current OTA presence, listing quality, channel manager setup, rate parity, and distribution performance across all active channels.

Optimisation

We rewrite listings, update photography guidance, optimise amenity tags, and configure your channel manager for accurate, real-time distribution.

Rate Strategy

We implement rate parity monitoring, configure pricing rules, and set up promotional strategies aligned with your revenue management goals.

Ongoing Management

We provide continuous listing optimisation, rate monitoring, review management, and monthly performance reporting with actionable recommendations.

Packages

OTA & Channel Management Packages

Transparent, productised packages designed for tourism and hospitality brands of every size.

Essentials

Core OTA optimisation and channel management for independent properties.

£1,500per month
  • Up to 3 OTA channels managed
  • Listing optimisation (content & photos)
  • Channel manager configuration
  • Rate parity monitoring
  • Monthly performance report
  • Review response templates
Get Started
Most Popular

Professional

Comprehensive channel management with proactive optimisation and revenue strategy.

£3,200per month
  • Everything in Essentials
  • Up to 8 OTA channels managed
  • Active review response management
  • Promotional programme management
  • Competitor rate monitoring
  • Bi-weekly strategy calls
  • Revenue optimisation recommendations
Get Started

Enterprise

Full-service distribution management for hotel groups and multi-property portfolios.

Customtailored pricing
  • Everything in Professional
  • Unlimited OTA channels
  • Multi-property management
  • Dedicated channel strategist
  • Custom reporting dashboards
  • Rate shopping & market intelligence
  • Quarterly distribution reviews
Get a Quote

All packages are customisable. Prices are exclusive of VAT for UK/EU clients. Other markets may be subject to local taxes. Contact us for a tailored proposal.

FAQ

Frequently Asked Questions

Common questions about our ota & channel management services.

We work with all major OTAs including Booking.com, Expedia, Hotels.com, Airbnb, Agoda, and regional platforms. We also manage niche channels relevant to your property type, such as Mr & Mrs Smith or i-escape for boutique properties.
We work with SiteMinder, D-EDGE, Cloudbeds, Beds24, Lodgify, and most major channel management platforms. We can recommend the best fit based on your property size and existing tech stack.
Not at all. Effective OTA management and direct booking strategy work hand-in-hand. We use OTAs for visibility and discovery while ensuring your direct channel always offers the best value proposition to guests.
OTA ranking is influenced by conversion rate, content quality, guest reviews, rate competitiveness, and participation in promotional programmes. We optimise across all these factors systematically.

Still have questions?

Contact our team
Specialised Services

OTA & Channel Management Specialisations

Explore our focused ota & channel management services tailored for tourism and hospitality brands.

Ready to Transform Your OTA & Channel Management?

Let our tourism marketing specialists show you how our ota & channel management solutions can drive measurable results for your brand.

Digital Tourism Group is a Coaley Peak® agency