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Cookie & Tracking Policy

Last updated: 25 March 2026

1. Introduction

Digital Tourism Group (a trading name of Coaley Peak Ltd, company number 11783676, registered in England, UK) uses cookies and similar technologies on digitaltourismgroup.com. This policy explains what these technologies are, why we use them, and your rights to control their use.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), the Privacy and Electronic Communications Regulations 2003 (PECR), and the ePrivacy Directive (2002/58/EC).

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and supply information to the website owner. Similar technologies include sessionStorage, localStorage, and pixel tags.

3. How We Use Cookies

We categorise our cookies into four groups:

3.1 Strictly Necessary Cookies

These are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences.

Cookie NameProviderPurposeDuration
tmg_cookie_consentDigital Tourism GroupStores your cookie consent preferences across visits1 year

3.2 Functional Cookies

These enable enhanced functionality and personalisation. If you do not allow these, some features may not function correctly.

NameTypeProviderPurposeDuration
geo-countrysessionStorageDigital Tourism GroupCaches your detected country code to show relevant location-based content without repeated API callsSession (cleared when you close your browser tab)
geo-cta-dismissedsessionStorageDigital Tourism GroupRemembers if you have dismissed the location suggestion popup so it does not reappear during your sessionSession (cleared when you close your browser tab)

3.3 Analytics Cookies

These help us understand how visitors interact with our website by collecting and reporting information anonymously. We do not currently use any analytics cookies. If we introduce analytics in the future, this policy will be updated and your consent will be sought before they are activated.

3.4 Marketing Cookies

These may be set by our advertising partners to build a profile of your interests and show you relevant advertisements on other sites. We do not currently use any marketing cookies. If we introduce marketing cookies in the future, this policy will be updated and your consent will be sought before they are activated.

4. Third-Party Services

Our website makes the following third-party requests:

  • ipapi.co— Used for geolocation to detect your approximate country and show relevant location-based content. This request is only made when functional cookies are enabled. No personal data is stored by us from this service. See their privacy policy at ipapi.co/privacy for details of their data processing.
  • Unsplash (images.unsplash.com)— Stock images are served from Unsplash's CDN. These requests may include standard HTTP headers such as your IP address and user agent. See Unsplash's privacy policy for details.

5. Your Rights and Choices

Under GDPR and PECR, you have the right to:

  • Choose which cookies to accept— When you first visit our website, a cookie banner allows you to accept all cookies, reject all non-essential cookies, or manage your preferences for each category individually.
  • Change your preferences at any time— You can update your cookie preferences at any time by clicking the “Cookie Preferences” link in the website footer.
  • Delete cookies— You can delete cookies already stored on your device through your browser settings.
  • Block cookies— Most browsers allow you to refuse the setting of cookies. Note that blocking all cookies may affect the functionality of many websites.

6. Legal Basis for Processing

Strictly necessary cookies are processed under GDPR Article 6(1)(f) (legitimate interests) and are exempt from the consent requirement under PECR Regulation 6(4). All other cookies require your explicit consent under PECR Regulation 6 and GDPR Article 6(1)(a).

7. Data Retention

Your cookie consent preference is stored for 1 year. Session-based storage items are automatically cleared when you close your browser tab. We do not retain any personal data beyond what is described in this policy.

8. International Transfers

Some third-party services (such as ipapi.co and Unsplash) may process data outside the UK and EEA. Where this occurs, appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

9. Contact Us

If you have questions about this Cookie Policy or wish to exercise your data protection rights, please contact us:

  • Company: Coaley Peak Ltd
  • Address: The Limes, Bayshill Road, Cheltenham, GL50 3AW, UK
  • ICO Registration: ZA505303

10. Updates to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. If we make significant changes to how we use cookies, we will re-request your consent.

Manage Your Cookie Preferences

Click the button below to review and change your cookie settings at any time.