Tourism Marketing in the Netherlands
The Netherlands welcomes over 21 million international visitors annually, drawn by its world-class museums, cycling culture, tulip fields, and vibrant cities. While Amsterdam dominates visitor numbers, Dutch tourism authorities are actively working to spread tourism across the country. We help Dutch operators attract international visitors, promote lesser-known destinations, and build sustainable tourism brands.
How We Help Tourism Brands in Netherlands
Tailored marketing strategies for Netherlands's tourism and hospitality sector, informed by local market knowledge and global best practices.
Beyond Amsterdam Campaigns
Help destinations and hotels outside Amsterdam attract international visitors with campaigns promoting Rotterdam, Utrecht, and regional attractions.
Cultural Tourism Marketing
Promote the Netherlands' world-class museums, design heritage, and artistic legacy to culturally curious travellers.
Sustainable Tourism Positioning
Market Dutch cycling tourism, eco-lodges, and green initiatives to environmentally conscious travellers.
Business & Events Marketing
Promote Dutch conference venues, corporate hotels, and event spaces to international business travellers and event planners.
Netherlands Tourism at a Glance
Key facts and figures about the tourism market in Netherlands.
The Netherlands received 21.1 million international visitors in 2023.
Source: CBS Netherlands — Tourism Statistics 2023
Amsterdam attracts over 8 million international visitors annually, making it one of Europe's top city-break destinations.
Source: Amsterdam & Partners
The Dutch hotel market recorded average occupancy of 74% in 2023 with an ADR of €134.
Source: STR Global Hotel Performance Data 2023
The Netherlands is actively promoting 'Holland, the Other Side' to spread tourism beyond Amsterdam.
Source: Netherlands Board of Tourism & Conventions (NBTC)
Key Cities & Towns
We help tourism brands in these key Netherlands destinations reach international travellers and drive bookings.
Notable Attractions
Iconic attractions and experiences that draw visitors to Netherlands.
Source Markets & Outbound Travel
Understanding where visitors come from and where Netherlands's travellers go is key to effective tourism marketing.
Key Inbound Markets
Where Netherlands's international visitors come from.
Outbound Travel Markets
Where Netherlands's residents travel to most frequently.
More Locations in Europe
Explore our tourism marketing services across other Europe markets.
United Kingdom 🇬🇧
Tourism marketing services for UK-based hospitality brands, destinations, and travel companies looking to attract domestic and international visitors.
France 🇫🇷
Tourism marketing for French hospitality brands, destinations, and travel operators targeting domestic and international travellers.
Spain 🇪🇸
Tourism marketing for Spanish hospitality brands, coastal resorts, and travel operators looking to attract international visitors and grow direct bookings.
Italy 🇮🇹
Tourism marketing for Italian hospitality brands, luxury properties, and travel companies seeking to attract international visitors.
Greece 🇬🇷
Tourism marketing for Greek hotels, island resorts, and travel operators looking to attract international visitors and extend the tourism season.
Portugal 🇵🇹
Tourism marketing for Portuguese hotels, resorts, and travel brands targeting international visitors in one of Europe's fastest-growing tourism markets.
Germany 🇩🇪
Tourism marketing for German hospitality brands, conference venues, and travel operators targeting both business and leisure travellers.
Turkey 🇹🇷
Tourism marketing for Turkish hotels, resorts, and travel operators attracting international visitors to one of the world's fastest-growing tourism markets.
Croatia 🇭🇷
Tourism marketing for Croatian hotels, island resorts, and travel operators seeking to attract international visitors to the Adriatic coast.
Switzerland 🇨🇭
Tourism marketing for Swiss luxury hotels, ski resorts, and travel brands targeting high-value international visitors.
Ireland 🇮🇪
Tourism marketing for Irish hotels, experience providers, and tourism brands looking to attract international visitors to the Emerald Isle.
Georgia 🇬🇪
Tourism marketing for Georgian hotels, wine tourism operators, and travel brands attracting visitors to one of Europe's most exciting emerging destinations.
Austria 🇦🇹
Tourism marketing for Austrian hotels, ski resorts, and cultural tourism operators attracting visitors to one of Europe's most elegant destinations.
Czech Republic 🇨🇿
Tourism marketing for Czech hotels, tour operators, and travel brands attracting visitors to one of Central Europe's most popular destinations.
Denmark 🇩🇰
Tourism marketing for Danish hotels, experience providers, and travel brands attracting visitors to Scandinavia's most accessible destination.
Sweden 🇸🇪
Tourism marketing for Swedish hotels, eco-lodges, and experience providers attracting visitors to one of Europe's most naturally stunning countries.
Norway 🇳🇴
Tourism marketing for Norwegian hotels, fjord cruise operators, and adventure tourism brands attracting visitors to one of the world's most spectacular natural destinations.
Poland 🇵🇱
Tourism marketing for Polish hotels, tour operators, and travel brands attracting visitors to one of Europe's fastest-growing tourism destinations.
Hungary 🇭🇺
Tourism marketing for Hungarian hotels, thermal spa resorts, and travel operators attracting visitors to one of Central Europe's most captivating destinations.
Belgium 🇧🇪
Tourism marketing for Belgian hotels, experience providers, and tourism brands attracting visitors to one of Europe's most underrated destinations.
Ready to Grow Your Tourism Brand in Netherlands?
Contact our team to discuss how we can help your Netherlands-based tourism or hospitality brand reach more travellers and drive bookings.