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Email Personalisation

Automated Email Personalisation for Hotels

We implement AI-driven email personalisation that goes far beyond first-name merge tags. Our systems analyse guest booking history, website behaviour, preference data, and engagement patterns to dynamically tailor email content, imagery, offers, and send times for each individual recipient — delivering the right message at the right moment to maximise open rates, clicks, and bookings.

Digital Tourism Group is a Coaley Peak® agency
38%
Avg. increase in email open rates
4.2×
Higher conversion from personalised emails
52%
Reduction in unsubscribe rate
£12
Avg. revenue per personalised email
Stephen Grindley
Stephen Grindley
Director

Interested in our email personalisation services? Stephen oversees all client engagements personally — reach out to discuss how we can help.

What We Deliver

Email Personalisation Capabilities

Use AI to personalise email content, send times, and offers for each guest based on behaviour, preferences, and booking history.

Dynamic content blocks based on guest profile
AI-optimised send time prediction
Behavioural trigger automation
Personalised offer & rate selection
Lookalike audience targeting
Real-time content adaptation
Why Choose Us

The DTG Advantage

Purpose-built email personalisation solutions for tourism and hospitality brands.

Higher Open Rates

AI-optimised send times and subject lines increase open rates by 25–40% compared to batch-and-blast campaigns.

Better Conversion

Personalised content and offers convert 3–5× higher than generic emails, driving more direct bookings.

Reduced Unsubscribes

Relevant, well-timed emails feel helpful rather than spammy, reducing unsubscribe rates by up to 50%.

Scalable Personalisation

AI handles personalisation at scale — every guest gets a unique experience without manual effort.

FAQ

Frequently Asked Questions

Common questions about our email personalisation services.

We can start with basic booking data (dates, room type, source). The system improves as it collects more behavioural data over time — website visits, email engagement, past stays, and preferences.
Yes. We integrate with Mailchimp, Klaviyo, Brevo, Campaign Monitor, and most major ESPs. The personalisation layer sits on top of your existing tools.
All personalisation is based on legitimate interest or explicit consent. We implement proper data processing agreements, consent management, and right-to-erasure workflows.

Still have questions?

Contact our team
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More AI & Automation Services

Explore our other ai & automation offerings for tourism and hospitality brands.

Ready to Get Started with Email Personalisation?

Let our tourism marketing specialists show you how our email personalisation services can deliver measurable results for your brand.

Digital Tourism Group is a Coaley Peak® agency