Free Tools
Google Hotel Ads

Google Hotel Ads Management for Hotels

Google Hotel Ads put your direct rates front and centre when travellers search for your property. We manage your Hotel Ads campaigns end-to-end — from connectivity setup and rate feed management to bid strategy optimisation and performance reporting — ensuring you capture bookings that would otherwise go to OTAs.

Digital Tourism Group is a Coaley Peak® agency
10:1
Avg. return on ad spend
8.5%
Avg. cost per booking (vs. 18% OTA)
35%
Of hotel searches include Hotel Ads
24%
Avg. increase in direct bookings
Stephen Grindley
Stephen Grindley
Director

Interested in our google hotel ads services? Stephen oversees all client engagements personally — reach out to discuss how we can help.

What We Deliver

Google Hotel Ads Capabilities

Drive direct bookings through Google Hotel Ads with expert campaign management and bid optimisation.

Hotel Ads connectivity setup
Rate feed integration & management
Bid strategy optimisation
Commission-based & CPC models
Performance Max hotel campaigns
ROI reporting & attribution
Why Choose Us

The DTG Advantage

Purpose-built google hotel ads solutions for tourism and hospitality brands.

Capture Direct Bookings

Show your direct rate alongside OTAs in Google Search, Maps, and Travel — giving travellers a reason to book directly with you.

Lower Acquisition Costs

Google Hotel Ads typically deliver bookings at 8–12% of revenue, significantly below OTA commission rates of 15–25%.

Brand Protection

Ensure your property's direct rate is visible when guests search your brand name, preventing OTAs from capturing your branded demand.

Full Attribution

Track the complete journey from ad impression through to confirmed booking with revenue attribution that proves ROI.

FAQ

Frequently Asked Questions

Common questions about our google hotel ads services.

Yes. Google Hotel Ads require a certified connectivity partner to send rate and availability data. We work with all major partners and can recommend the best fit for your setup.
We recommend a minimum of £1,500/month for a single property to gather meaningful data and optimise effectively. Larger portfolios can be more efficient.
Google offers both models. We recommend starting with commission-based (GHACP) for lower risk, then testing CPC bids as you build data and confidence in the channel.

Still have questions?

Contact our team
Related Services

More Paid Search & PPC Services

Explore our other paid search & ppc offerings for tourism and hospitality brands.

Ready to Get Started with Google Hotel Ads?

Let our tourism marketing specialists show you how our google hotel ads services can deliver measurable results for your brand.

Digital Tourism Group is a Coaley Peak® agency