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Influencer Campaigns

Tourism Influencer Campaign Management

We manage influencer campaigns from end to end for hotels, destinations, and tourism brands. From influencer identification and vetting through contract negotiation, campaign briefing, content approval, and performance measurement, we ensure every collaboration delivers measurable results and authentic content that resonates with travellers.

Digital Tourism Group is a Coaley Peak® agency
8.5×
Avg. earned media value
4.2%
Avg. engagement rate (vs. 1.6% industry)
500+
Influencer partnerships managed
92%
Client satisfaction rate
Stephen Grindley
Stephen Grindley
Director

Interested in our influencer campaigns services? Stephen oversees all client engagements personally — reach out to discuss how we can help.

What We Deliver

Influencer Campaigns Capabilities

Plan, execute, and measure influencer campaigns that generate authentic content and drive bookings for tourism brands.

Influencer identification & vetting
Contract negotiation & management
Campaign brief development
Content review & approval
Performance tracking & attribution
Content rights & repurposing
Why Choose Us

The DTG Advantage

Purpose-built influencer campaigns solutions for tourism and hospitality brands.

Authentic Content

Influencer content feels genuine and relatable, building trust with potential guests in a way that traditional advertising cannot.

Targeted Reach

Reach specific traveller demographics — luxury, adventure, family, wellness — through influencers whose audiences match your ideal guest.

Content Library

Every campaign produces high-quality photo and video assets that you can repurpose across your own channels, website, and advertising.

Measurable ROI

We track impressions, engagement, website traffic, and bookings attributable to each influencer, proving campaign ROI.

FAQ

Frequently Asked Questions

Common questions about our influencer campaigns services.

We analyse audience authenticity (fake follower checks), engagement quality, content style, brand alignment, past partnership performance, and audience demographics before recommending any influencer.
Micro-influencer campaigns start from £2,000. Mid-tier campaigns range £5,000–£15,000. Macro and celebrity collaborations are priced individually. We recommend the tier that matches your objectives and budget.
We negotiate content usage rights as part of every contract. Typically, brands receive 12–24 months of usage rights for owned channels, with options to extend for paid media use.

Still have questions?

Contact our team
Related Services

More Social Media Services

Explore our other social media offerings for tourism and hospitality brands.

Ready to Get Started with Influencer Campaigns?

Let our tourism marketing specialists show you how our influencer campaigns services can deliver measurable results for your brand.

Digital Tourism Group is a Coaley Peak® agency