Tourism Marketing in Saudi Arabia
Saudi Arabia is undergoing the most ambitious tourism transformation in history. Under Vision 2030, the Kingdom is investing hundreds of billions in tourism infrastructure, from the futuristic NEOM and Red Sea developments to AlUla's heritage sites and Jeddah's waterfront. With targets of 150 million annual visits by 2030, Saudi tourism brands need world-class marketing to match world-class ambitions. We help Saudi operators build brands, attract international visitors, and establish Saudi Arabia as a must-visit destination.
How We Help Tourism Brands in Saudi Arabia
Tailored marketing strategies for Saudi Arabia's tourism and hospitality sector, informed by local market knowledge and global best practices.
Destination Launch Marketing
Help new Saudi tourism developments and hotels build brand awareness and attract early-adopter travellers from international markets.
Heritage & Cultural Positioning
Market AlUla, Diriyah, and other heritage sites to culturally curious travellers seeking new and unique destinations.
Luxury & Mega-Project Marketing
Position Saudi Arabia's new luxury resorts and mega-developments as world-class destinations for high-net-worth travellers.
Adventure & Nature Tourism
Promote Saudi Arabia's diverse landscapes — from Red Sea diving to mountain trekking — to adventure-seeking travellers.
Saudi Arabia Tourism at a Glance
Key facts and figures about the tourism market in Saudi Arabia.
Saudi Arabia attracted 109 million visits in 2023 (including domestic), with international visitors reaching 27 million.
Source: Saudi Tourism Authority (STA) 2023
Tourism contributed 3.6% of Saudi GDP in 2023, with a target of 10% by 2030.
Source: Saudi Vision 2030 Tourism Report
Saudi Arabia has invested over $1 trillion in tourism-related mega-projects including NEOM, The Red Sea, and Qiddiya.
Source: Public Investment Fund (PIF) Annual Report
The Kingdom has 6 UNESCO World Heritage Sites, including the ancient Nabataean city of Hegra.
Source: UNESCO World Heritage Centre
Key Cities & Towns
We help tourism brands in these key Saudi Arabia destinations reach international travellers and drive bookings.
Notable Attractions
Iconic attractions and experiences that draw visitors to Saudi Arabia.
Source Markets & Outbound Travel
Understanding where visitors come from and where Saudi Arabia's travellers go is key to effective tourism marketing.
More Locations in Middle East & Africa
Explore our tourism marketing services across other Middle East & Africa markets.
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Kenya 🇰🇪
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Morocco 🇲🇦
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Egypt 🇪🇬
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Mauritius 🇲🇺
Tourism marketing for Mauritian luxury resorts, boutique hotels, and travel operators attracting international visitors to the Indian Ocean.
Tanzania 🇹🇿
Tourism marketing for Tanzanian safari lodges, Zanzibar resorts, and travel operators attracting visitors to East Africa's most diverse destination.
Oman 🇴🇲
Tourism marketing for Omani luxury resorts, adventure operators, and hospitality brands attracting visitors to the Arabian Peninsula's most authentic destination.
Qatar 🇶🇦
Tourism marketing for Qatari luxury hotels, cultural attractions, and hospitality brands building on the momentum of the 2022 FIFA World Cup.
Jordan 🇯🇴
Tourism marketing for Jordanian hotels, tour operators, and heritage sites attracting visitors to one of the Middle East's most iconic tourism destinations.
Ready to Grow Your Tourism Brand in Saudi Arabia?
Contact our team to discuss how we can help your Saudi Arabia-based tourism or hospitality brand reach more travellers and drive bookings.