Tourism Marketing in the United Arab Emirates
The UAE is one of the world's fastest-growing tourism destinations, with Dubai alone attracting over 17 million international visitors annually. From ultra-luxury resorts and iconic skyscrapers to desert experiences and cultural attractions, UAE tourism brands operate in a market defined by ambition and innovation. We help UAE operators stand out in an increasingly competitive landscape, attract high-value visitors, and build globally recognised tourism brands.
How We Help Tourism Brands in United Arab Emirates
Tailored marketing strategies for United Arab Emirates's tourism and hospitality sector, informed by local market knowledge and global best practices.
Luxury & Ultra-Premium Marketing
Position UAE hotels and resorts as world-class luxury destinations with bespoke marketing to high-net-worth travellers from Europe, Asia, and the Americas.
Family & Leisure Campaigns
Promote the UAE's family-friendly attractions, theme parks, and beach resorts to families from key source markets.
Business & MICE Marketing
Market the UAE's convention centres, business hotels, and corporate event venues to international planners and delegates.
Cultural & Heritage Tourism
Promote the UAE's cultural offerings, museums, and heritage sites to travellers seeking authentic Arabian experiences.
United Arab Emirates Tourism at a Glance
Key facts and figures about the tourism market in United Arab Emirates.
Dubai welcomed 17.15 million international overnight visitors in 2023, making it one of the most visited cities globally.
Source: Dubai Department of Economy and Tourism (DET) 2023
Abu Dhabi attracted 24.4 million visitors in 2023, a 32% increase year-on-year.
Source: Department of Culture and Tourism — Abu Dhabi 2023
The UAE hotel market recorded average occupancy of 78% with an ADR of $180 in 2023.
Source: STR Global Hotel Performance Data 2023
The UAE aims to attract 40 million hotel guests annually by 2031 under its national tourism strategy.
Source: UAE Ministry of Economy — Tourism Strategy 2031
Key Cities & Towns
We help tourism brands in these key United Arab Emirates destinations reach international travellers and drive bookings.
Notable Attractions
Iconic attractions and experiences that draw visitors to United Arab Emirates.
Source Markets & Outbound Travel
Understanding where visitors come from and where United Arab Emirates's travellers go is key to effective tourism marketing.
Key Inbound Markets
Where United Arab Emirates's international visitors come from.
Outbound Travel Markets
Where United Arab Emirates's residents travel to most frequently.
More Locations in Middle East & Africa
Explore our tourism marketing services across other Middle East & Africa markets.
Saudi Arabia 🇸🇦
Tourism marketing for Saudi Arabian hospitality brands and tourism projects as the Kingdom opens to international leisure tourism under Vision 2030.
South Africa 🇿🇦
Tourism marketing for South African lodges, hotels, and travel operators attracting international visitors to one of Africa's premier tourism destinations.
Kenya 🇰🇪
Tourism marketing for Kenyan safari lodges, beach resorts, and travel operators attracting international visitors to East Africa's leading tourism destination.
Morocco 🇲🇦
Tourism marketing for Moroccan riads, resorts, and travel brands attracting international visitors to North Africa's most popular tourism destination.
Egypt 🇪🇬
Tourism marketing for Egyptian hotels, Nile cruise operators, and travel brands attracting visitors to one of the world's most historic destinations.
Mauritius 🇲🇺
Tourism marketing for Mauritian luxury resorts, boutique hotels, and travel operators attracting international visitors to the Indian Ocean.
Tanzania 🇹🇿
Tourism marketing for Tanzanian safari lodges, Zanzibar resorts, and travel operators attracting visitors to East Africa's most diverse destination.
Oman 🇴🇲
Tourism marketing for Omani luxury resorts, adventure operators, and hospitality brands attracting visitors to the Arabian Peninsula's most authentic destination.
Qatar 🇶🇦
Tourism marketing for Qatari luxury hotels, cultural attractions, and hospitality brands building on the momentum of the 2022 FIFA World Cup.
Jordan 🇯🇴
Tourism marketing for Jordanian hotels, tour operators, and heritage sites attracting visitors to one of the Middle East's most iconic tourism destinations.
Ready to Grow Your Tourism Brand in United Arab Emirates?
Contact our team to discuss how we can help your United Arab Emirates-based tourism or hospitality brand reach more travellers and drive bookings.